Frequently Asked Questions

If you have a question about Beers and Ideas that's not answered here, feel free to email us.



What is placemaking?

It is the process of creating vibrant, authentic and memorable public spaces that are deeply-valued by their communities and admired by visitors.

Placemaking inspires the local community to collectively re-imagine and reinvent the public spaces they share; to work together to articulate, plan and deliver a vision for a better place.


What are some examples of placemaking?

Placemaking can really be anything the engages the community in a public space. It can be physical — an art installation, a mural, a garden — or an experience — live music, an open air cinema, a performance, a pop-up dinner or food stall, play activities — or both! Check out the Inspiration page for some placemaking examples we love from around the world.


Are these any limitations?

There are a few guidelines that your idea should keep in mind:
1. It needs to be a placemaking idea. That means, it must be in a public space.
2. Ideas should be focussed on public spaces in Warrnambool.
3. We'd like to fund entire projects at the event night, so you don't have to find extra funding elsewhere. Cheap and cheerful is the aim!
4. Projects should be well thought out and ready to act on! See below for a checklist of things to consider.


I have a placemaking idea. What next?

Great! Before you submit your idea, it's worthwhile considering how you're going to bring the project to life. You'll be the project manager, so some things to think about are:

  • Who you might need help and/or permission from?

  • What you will need to carry out the project?

  • When and where it will take place?

  • Why do you think it's a great idea that will benefit the community?

  • How you will bring your idea to life?

  • And importantly, is it placemaking? Is it something the community can experience in a shared, public space?

  • We also require a rough budget. Please keep in mind that previous winners have received around $1,500—$2,000 in funding, so aim to keep it under this. If you have leftover funding, it's yours to keep!

  • If you're idea is on private property, consider if you'll need insurance and budget for this.

Once you've considered the points above, you can submit your idea by filling out the form on the Submit page.


I have an idea, but I need some help to getting the information listed above.

If you're unsure about anything, we can help guide you through the process to ensure you idea is ready to submit – just email us:

Can we submit an idea as a group?

Yes! In fact, we encourage it!


I've submitted my idea online. What next?

We'll contact you after you've submitted your idea. We'll let you know if your idea is ready to be presented, or, if it needs a bit more work, we'll give you some constructive feedback.


Where and when do the event nights happen?

Beers and Ideas nights take place at different venues in Warrnambool. Local businesses can apply to sponsor and host an event. We hold 3 events per year. In 2019, the event nights will be held on:
Thursday April 4th
Wednesday July 17th and
Wednesday November 6th

What happens if there is a voting tie?

In the event of a tie break, to ensure that all of the money and WCC funding goes to one idea to get it off the ground – the 5 members of the Beers and Ideas team will cast their votes independently to make sure there is a winner!


What happens if my idea is successful?

You'll receive all of the money raised on the door at the event night, plus matched funding from Warrnambool City Council (up to $500) to bring your idea to life. Council will also help out with permits, permission and resources where possible. You will be the project manager, so it's your job to bring the idea to life. We encourage community involvement, so get your friends, family and neighbours involved! Event nights can be a great place to find enthusiastic new friends to help you as well!


What if I have money left-over once the project is complete?

It's yours to keep! You deserve it, for working hard to make Warrnambool a more vibrant, fun and super cool place to be.


Who is behind Beers and Ideas?

Beers and Ideas is a collaborative initiative run by a team of local Placemaking enthusiasts, consisting of Karen Miller, Mairead Whelan, Helen Sheedy, Candice Hampstead and Sinead Murphy.
Warrnambool City Council proudly supports Beers and Ideas through funding, Officer support in getting the ideas implemented and fast-tracking permits. 
We think it’s a great example of how we can work together – council facilitating a creative, active community.


Beers and Ideas sounds awesome. Can I be a sponsor?

Thanks! I'm glad you asked. We're currently seeking sponorship so we can continue this awesome project. We have a sponsorship pack which outlines what we can offer you in return for your support. Please get in touch via email: if you'd like a copy emailed to you.